Want to use social media to market your real estate business? Here are the best strategies to get started!
Social media is a powerful tool for realtors. Not only can it be used to build relationships with potential and current clients, but it can be used to generate leads. This blog post will discuss the best social media strategies for lead generation. It will cover both paid and free tactics, so you can choose the ones that work best for you!
Types of paid social media advertising
Paid advertising allows you to specifically target your audience with laser precision, and you can choose how much money you want to spend on your campaign. However, with so many different platforms and options available, it can be difficult to know where to start. Here are the top three types of paid advertising that realtors can use to reach their target audience on social media:
1. Facebook/Instagram Ads: There are a few different ways to advertise on Facebook to generate leads. You can use interest targeting to reach people based on their interests, location targeting to send ads to people in a specific area or you can use lookalike audiences to target people who are similar to your current clients. Since Facebook owns Instagram you can run your ads on both platforms simultaneously.
2. YouTube Ads: Real estate is a visual industry, so it’s no surprise that YouTube is an effective platform for promoting listings and highlighting an agent’s unique selling points. The ads appear before other videos on the platform, and they can be targeted to viewers based on their location, demographics, and interests.
3. TikTok Ads: TikTok is a particularly effective tool for realtors. As one of the fastest-growing social media platforms, TikTok has a large and engaged audience that is receptive to ads. Real estate is very visual, making TikTok an ideal platform for showcasing listings and properties. Additionally, TikTok ads offers highly targeted and personalized advertising options, allowing realtors to reach their target audience with precision.
Types of free social media advertising
There are many different types of free advertising available to realtors, and each has its own set of strengths and weaknesses. Here is a list of the most popular free advertising methods used by realtors:
Social media: As mentioned before, social media is a great way to connect with potential and current clients. Realtors can create profiles on various platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn and use them to showcase their listings and build up a following of potential buyers. This can be an incredibly effective way to reach a targeted audience, but it requires a significant investment of time and effort.
YouTube videos: YouTube videos are great because you can create videos that show off your listings, give tours of properties, or offer advice on buying or selling a home. This is an efficient method because videos can be viewed years after you created them and continue to generate leads.
Blogging: By writing helpful, informative blog posts, you can potentially rank in a google search and attract attention to your business; while building trust with potential clients.
Classified ads: These can be a great way to reach a large audience with minimal effort, but they are often less effective than other methods because they lack the personal touch that potential clients are looking for.
Automate Social Media Posts
A key part of any social media strategy is content creation. In order to keep your audience engaged, you need to regularly share fresh and relevant content. However, manually creating and posting new content can be time-consuming, particularly if you’re managing multiple social media accounts. Fortunately, there are tools that you can use to automate your content creation process. For example, you can use Hootsuite’s Scheduling tool to schedule posts in advance and Canva to easily create visual templates for your posts.
Conclusion
There are many different ways that realtors can use social media to generate leads. By using a combination of the methods, you can create a comprehensive social media strategy that generates leads and grows your business.
