Engagement with email marketing campaigns naturally decreases over time; content that initially hooked recipients loses its appeal as it’s no longer fresh. Without periodic updates to reinvigorate messages, subscribers will lose interest and open rates are likely to drop. However, with a few tweaks, you can breathe new life into outdated emails and regain your …
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The new year offers small business marketers fresh opportunities to help boost company growth through strategic email marketing campaigns. By creating compelling content to engage both new contacts and current email subscribers, brands can showcase offerings, highlight deals, and drive sales during the pivotal first business quarter. Email still proves to be one of the …
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