Property listings are a vital element of any real estate website. They give potential buyers essential data to make informed decisions before buying properties. If you create a website for a real estate business, it’s critical that you know how to produce attractive and informative listings that gain custom. Here, you’ll learn how to do just that. Including this content on your website will attract home buyers, renters, and sellers.
Accurate and Detailed Descriptions
Accuracy is crucial for real estate listings. Imagine, for example, you’re a home buyer looking for a new property on a real estate website. You find an attractive listing that interests you and book an appointment with an agent to view the house.
But when you arrive to look around, you find it has fewer bedrooms than were mentioned in the listing. The inaccurate data will have wasted your time and annoyed you, and you’ll likely take your custom to a competitor.
Detailed listings state precise details, including the number and type of rooms, outdoor space and amenities, square footage, and any property features that could increase the odds of a sale. For example, a gorgeous Victorian fire surround is worth mentioning, as is the possibility of gaining planning permission for an extension.
Also, as an estate agent, remember you are obliged to mention problems with properties too. In America, (RESPA) Real Estate Settlement Procedures Act and the National Association of Realtors (NAR) Code of Ethics state set rules for the correct treatment of buyers, renters, and sellers, including disclosing vital property data. In the UK and other countries too, estate agents are usually held accountable for providing inaccuracies when they know better.
So list all vital details of homes for sale and, of course, remember to highlight unique qualities and unusual aspects like beautiful views, fruit trees in the garden, and ample storage space.
Potential home buyers visiting real estate websites overlook listings with poor-quality photographs of houses for sale. Poorly lit photos taken from unattractive angles are off-putting. They don’t show properties to their best advantage. Equally, when estate agents try to bamboozle website viewers with pictures that make rooms look large when they’re tiny, they waste buyers’ time and annoy them by creating undue interest.
To gain custom and improve your real estate listings:
1. Ensure you invest in a good-quality camera.
2. Don’t rely on your mobile when you’re in a hurry and take inferior snaps.
3. Take pictures to display rooms accurately rather than using sneaky tactics; your website viewers are more likely to become customers.
Remember to snap photographs of properties for sale on bright days if you can, and don’t be afraid to make helpful staging suggestions to home sellers. For example, ask them if they want to remove clutter before you take photographs of their home and hide other unsightly belongings like washing that’s on the line and children’s toys scattered on the carpets.
Professional-looking photographs can attract potential buyers and help showcase properties to their best advantage, so never skimp in this area. If you don’t feel competent as a photographer, employ an expert to do the job and lift the strain.
Have you employed virtual tours of houses for sale on your real estate website yet? If not, they’re worth investigating. According to 360VirtualView, a company that creates virtual tours for estate agents, a 3D property walkthrough offers 49% more qualified leads, 40% fewer wasted viewings, and 300% more web engagement. So, perhaps it’s time to take the plunge and include virtual tours as a real estate listing feature.
Visual walkthroughs let potential buyers view properties from a distance, saving them time and money. Customers can easily tour every room, inspecting features and outdoor space from the comfort of their homes, and the odds they’ll buy a property rises.
How you display real estate listings on your business website matters. A user-friendly layout’s a must to engage potential home buyers who visit your site; that means it’s easy to navigate property listings and discover relevant information like property features, virtual tours, and photographs.
Consider using easy-to-read fonts and a sophisticated color scheme that pleases. Also, be consistent with your website design across all areas, including property listings, to make viewing easy on the eye.
Estate agents must update their listings regularly. So ensure all listings are relevant and the information they offer is altered when necessary. For example, a home seller might phone to provide extra data to add to their listing, or a detail in a listing might change for another reason.
The seller may alter the price, change their mind about including furniture in the sale, or ask you to tweak a detail they’ve accidentally misinformed you about when you took down the original property description.
By improving your real estate property listings with detailed and accurate descriptions, high-end photos, virtual walkthrough tours, a viewer-friendly layout, and steady updates, you can gain custom from your website and ramp up the chance of successful sales.
References: 360virtualview.co.uk/estate-agent-pages/virtual-tours-for-estate-agents/. (Virtual tour statistics). Realtor/about-nar/governing-documents/the-code-of-ethics. (Code of ethics). Consumerfinance.gov/compliance/compliance-resources/mortgage-resources/real-estate-settlement-procedures-act/. (Settlement act).