Small Business Email Marketing: 10 Strategies to Jumpstart New Year Sales

The new year offers small business marketers fresh opportunities to help boost company growth through strategic email marketing campaigns. By creating compelling content to engage both new contacts and current email subscribers, brands can showcase offerings, highlight deals, and drive sales during the pivotal first business quarter. Email still proves to be one of the …

7 Ways Machine Learning Could Affect Your Business

Machine learning is a field of computer science that gives computers the ability to learn without being explicitly programmed. If your business is not directly involved in machine learning, it can be tempting to think that the technology is not relevant to you. However, machine learning is already starting to have a significant impact on …

The Rise of Automated Real Estate Platforms: Benefits and Challenges

Automated real estate platforms are a rapidly growing segment of the real estate industry. These platforms leverage technology to streamline real estate transactions, making the process faster, more efficient, and less expensive. This article will provide an overview of automated real estate platforms and their benefits. What Are Automated Real Estate Platforms? Automated real estate …

How to Hire and Retain Great Full-Time Employees

One of the biggest complaints of hiring managers is their inability to find and keep great full-time employees. The unemployment rate in the United States is 3.8%, meaning the number of unemployed Americans had fallen. Despite this reality, managers are attempting to hire for a specific “fit,” but that’s not a good strategy. Hiring managers …

Is Your Smartphone Spying on You? The Truth Behind Privacy Concerns

Are you tired of being followed by targeted ads on your phone? Do you feel like your phone is always listening to your conversations and suggesting products you’ve discussed with your friends? Well, you’re not alone. It’s like having a clingy ex that won’t leave you alone — and it raises privacy concerns. It’s absurd …

Best Snacks for an Open House: 5 Great Ideas

An open house is a great opportunity to quickly present a listing to a large number of potential buyers. However, the process of touring someone else’s home can be slightly uncomfortable for guests. That’s why it’s helpful to provide personal touches, such as simple snacks, that ease social tension and promote a friendly atmosphere that …