Given its popularity among picture and video enthusiasts, Instagram is a great place for people in a business where aesthetics matter more than anything. That includes real estate. With more than 800 million views each month (oberlo.com/blog/instagram-stats-every-marketer-should-know), Instagram offers realtors an invaluable opportunity to showcase the best of what they’re selling to thousands faster than ever before.
However, despite this potential, Instagram can be a tough nut to crack.
Understanding Instagram’s delicate algorithm and perfecting it for your specific niche is a task that will take months of patience and learning. However, if you have what it takes, using Instagram will keep you a step ahead of the competition.
Below are five tricks any realtor can use to be successful on Instagram and boost their sales:
Update and Optimize Your Profile
When users interact with your posts, messages, or comments on Instagram, their next stop is your profile. From here, they’ll get a sense of who you are and gauge whether you meet their professionalism level.
You should therefore optimize your profile, focusing on three main aspects.
First, your profile picture gives users the first impression of your business. Here, you should use a professional photo that inspires trust and confidence in people who’ve never met you before.
Next, use your bio to give visitors all the information they need about you. It should be brief and to the point, explaining what you do, where you’re located, what industry you’re in, and what you’d like them to do next (a call to action).
Lastly, you should include your relevant contact information on your profile. Here you can add a link to your website or blog, your email, or your phone number to allow those interested in your services to reach out to you.
Master the Art and Science of Creating Posts
If your pictures and videos can’t get someone interested in the property, it’s unlikely that a physical viewing will change their mind.
Therefore, when presenting your listings to potential customers, the quality of photos and videos is not something you can gamble with. If you don’t have the skills or equipment to do it yourself, find someone to take high-quality, professional photos to capture the property in the best light possible.
The captions that go along with your photos and videos also contribute to their effectiveness. They should convey all the necessary information to the client while remaining interesting and to the point.
Hashtags are also an important part of your post, where they will not only boost engagement but also alert your users to other posts you’ve shared in the past. Ensure you research the relevant real estate hashtags to accompany your posts. Some popular ones include:
Take Advantage of Instagram’s Targeting Options
Although there are millions of Instagram users, only a tiny percentage make potential customers for your product. For instance, it is unlikely that a 50-year-old family man in Asia will be interested in your bachelor lofts in New York.
This is why you should consider narrowing down your target audience to increase the effectiveness of your posts.
With Instagram’s targeting options, you can select the location, demographics, interests, behaviors, and other characteristics of your ideal market. By doing so, you will ensure that a large portion of those viewing your posts is potential buyers, increasing your conversion rate.
Make Use of Instagram’s Analytics Tool
With an Instagram Business account, you can take advantage of their free analytics tool called Insights. If you do not already have a business account, consider switching to one, as it makes it easier for you to advertise and monitor engagement.
Instagram’s analytics tool gives you access to engagement statistics and posts impression, allowing you a unique view of your followers’ behavior. You can view information about them, including their gender, age, location, and most active hours, allowing you to create content that appeals specifically to them.
Increase your Credibility by Offering Tips and Advice
In any business field, gaining the credibility of someone is the easiest way to get them to buy something from you. The same goes for real estate marketing. Besides appealing pictures and videos of your listings, you should post tips and advice for buyers and sellers.
Share educational and fun infographics to show your audience that you are there for more than just closing sales. This way, you’ll not only increase your level of engagement but also gain the trust of prospective customers.
Instagram is a highly effective marketing tool for realtors, allowing them access to millions of potential customers. However, it works best for those who understand how to utilize it properly.
By following the tips discussed above, you will increase your engagement and conversion rates, setting yourself up for success on one of the world’s most-used social media platforms.